During the student-led protests and encampments last semester, WKCR was heralded for providing accurate, on-the-ground reporting of campus happenings for not only Columbia students but also the broader American public. On April 30, during the NYPD raid of Hamilton Hall, the WKCR site struggled to accommodate its rapidly growing listenership, which had expanded by thousands. However, due to this semester’s lack of any nationally newsworthy events (thus far!), the radio station has been unable to retain listeners and is now attempting to win them back with experimental multimedia tactics, including incorporating Subway Surfers playthrough split-screen.
Starting last week, if you visit WKCR’s website, you will be greeted with whatever music is currently playing alongside a screen recording of someone playing Subway Surfers.
Since implementing the Subway Surfers playthrough, WKCR’s listenership has increased by 200%, but it’s still far from its peak last semester. According to an inside source, WKCR is also considering split-screens with ASMR slime videos for a new segment called WKC(ASM)R.
